From Bottle to Bag: The Story of HowBottle
- 28mminfo
- Sep 15, 2025
- 2 min read
Every minute, over a million plastic bottles are purchased around the world. Most are used once and then discarded, contributing to a growing environmental crisis. HowBottle was created to change that story — by transforming plastic waste into functional bags that carry both purpose and style.
A New Life for Old Materials
Founded in 2017 by three incredible women, HowBottle set out with a simple but ambitious goal: to turn what we throw away into something worth keeping. By collecting discarded plastic bottles and repurposing them into high-quality recycled polyester, the brand gives waste a second life. Each bag is a reminder that sustainability doesn’t have to mean compromise — it can be practical, versatile, and beautifully designed.
Women-Owned, Future-Focused
HowBottle is proudly women-owned, founded by a team of entrepreneurs determined to bring new perspectives into the design and sustainability space. Their leadership reflects a commitment to inclusivity, creativity, and resilience — values that shape both their process and their products. Supporting HowBottle means supporting women-led innovation, and encouraging a future where design and sustainability work hand in hand.
Design with Intention
HowBottle bags are made for everyday living. Their clean lines and durable construction make them ideal for the city commute, the weekend getaway, or the in-between moments of daily life. Every detail is carefully considered, ensuring the pieces feel effortless to carry and easy to integrate into any wardrobe.
Why We Chose HowBottle for Ollo
At Ollo, we believe in curating pieces that enrich both your home and your life. HowBottle’s vision resonated with us instantly: design that reduces impact without sacrificing style. Carrying one of their bags isn’t just about function — it’s a quiet statement of care for the world we share.
Our Favourites
Pistachio Cube Bag – Small, spacious and minimal, perfect for errands around the city.
Denim Square Crossbody Bag – Streamlined and versatile, built to move with you wherever the day leads.
Both are made from recycled materials, designed to last, and meant to be used daily.
HowBottle reminds us that the objects we carry can do more than serve a function — they can carry meaning. Explore HowBottle at Ollo and discover sustainable design made for people and planet.
Until next time, may what you carry be meaningful, and your living intentional.
-Ollo
